Pet ownership benefits animals and people alike. No one appreciates that more than us. Pets Add Life (PAL) is a nonprofit campaign dedicated to sharing this truth with the world. PAL’s mission is to increase awareness of the bonds and other rewards associated with pets of all types. Through primarily social media, PAL encourages pet adoption, responsible pet ownership and multiple pet ownership. Ultimately, the purpose of PAL is to spread the joys that come with pet ownership.