PAL

Featured Products

The ScoopFree Ultra
is a high-tech, self cleaning litter box.
click here to learn more.

Scoop Free Ultra

About the Pets Add Life Campaign

The PAL - Pets Add Life campaign is designed to demonstrate the joys and benefits of pet ownership, thus driving increased adoption of pets and responsible ownership of pets. Produced by the American Pet Products Manufacturers Association (APPMA), PAL includes three thirty-second TV spots, regular pet news segments, a brochure, an ad, web links, a poster, and other promotions.

Pets Add Life