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About the Pets Add Life Campaign
The PAL - Pets Add Life campaign is designed to demonstrate the joys and benefits of pet ownership, thus driving increased adoption of pets and responsible ownership of pets. Produced by the American Pet Products Association (APPA), PAL includes three YouTube videos, a Facebook fan page, a Twitter page, a blog, regular pet news segments, a brochure, an ad, web links, a poster, and other promotions.
